Check out the wonderful post that Erin Reel, The Lit Coach, wrote on her blog after interviewing me last week: http://thelitcoach.net/from-blog-to-book-with-robin-leemann-donovan/

From Blog to Book with Robin Leemann Donovan
by TheLitCoach | on June 21st, 2012 | 0 comments
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I love book titles that really get to the heart of what the book’s about. I also have a penchant for humor. When I was invited to attend a book reading/signing event for author Robin Leemann Donovan, I was only too glad to go – with at title like, Is It Still Murder Even If She Was a Bitch?, how could I not be entertained? And I was! In the decade I’ve been working with authors and their books, I don’t recall laughing quite so hard at a book reading. Totally refreshing.

The Lit Coach Interview

Donovan, a Managing Principal at Bozell, one of the top advertising agencies in the country, understands the vital importance of hook. At the urging of a friend, Donovan created Menologues, a blog devoted to helping women stumble less blindly through menopause. Her hook? Clearly humor but also authenticity – Donovan blogs, writes and speaks off the cuff, from the heart and with authority not just about menopause but about topics important to women 50+, who have largely been ignored in publishing and other media. That organic combo works for her. From my perspective, she’s on to something.

I asked Donovan for her three most important, need-to-know tips about writing and blogging. Here’s what she shared.
On Writing

Prepare for nothing happening as you would expect it.
Take notes on every chapter so you know where you’re going, where your loose ends are and when to tie them up (very important for mystery writers).
Get your work professionally critiqued and proofread. Friends and relatives are not your best beta readers, except my mother and I’ll loan her out.

On Blogging

Be specific. Stand for something.
Be relatable. Be authentic.
Be prepared. Do your homework. Discover and understand your market. Don’t touch on topics that everyone’s touched. Know what’s important and what isn’t.
Be open to the realities of the people around you and their unique experiences. Avoid stereotypes.

If you’ve had success creating a book from your blog, share your tips (and links!) here.

TLC

Before entering menopause what did I know about it? Apparently nothing. I’d heard that unbalanced hormones would make me sweat and act weird and even frighten people. I didn’t hear that clothing itself would be a daunting challenge from that point on.

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