Watch the Seasonique commercial.

Seasonique is a birth control pill that has really cool advertising. It’s hip and edgy and it connects with me. But it’s not targeting me. What is targeting me is Premarin (vaginal dryness cream) which has advertising that reminds me of my grandmother (it would be way too frumpy and old fashioned for my Mother). I just don’t get it. The folks that are promoting Premarin are making a deliberate effort to treat me as though I’m about to enter the nursing home and that pisses me off.  And it turns me off. Read the rest of this entry »